INCLUSIVE DESIGN
WHAT IS VISUALLYINCLUSIVE DESIGN?
With almost one third of the world’s population facing visual, cognitive, and linguistic challenges, brands have a responsibility to ensure their packaging design, pointof sale and ecommerce content can be easily accessed by every shopper.
However, while 96% of brands aspire to be empathetic and inclusive, their content is rarely universally accessible, which can be both inconvenient and potentially dangerous to consumerswith allergies and intolerances.
Our inclusive design services make branded materials significantly more accessible, understandable and engaging, while simultaneously making it easier tointeract with the wider population.
HOW DOES VISUALLY INCLUSIVE DESIGN WORK?
Visually inclusive packaging and point of sale design is created by optimisingvisual communication, production, printand technology.
We optimise visual elements, including: typeface selection, layout, information hierarchy, use of language, spacing,image, icon selection, and colour contrast.
Our teams are also experts in optimising finishes, print technologies, production methods and the integration of haptic elements.
We also integrate connected technology on to physical packs and point of sale such as NaviLens, which delivers a game-changing level of engagement for all shoppers.
Aireis NaviLens’ only preferred agency partner.
WHAT ARE THE BENEFITS FOR BRAND OWNERS?
Making your products more accessible helps your brand to reach a wider audience, increasing shopper and consumer satisfaction, generating business growth and brand loyalty like never before.
IMAGINATIVEDESIGN INFORMED BY RESEARCH
Aire is the market leader in inclusive design for universal accessibility, providing brand owners with inclusively designed printed and digital assets that never compromise visual identity or brand DNA.
By working closely with the Royal National Institute for the Blind (RNIB),The University of Cambridge, and The University of Illinois, we have createdour own set of proven inclusive design principles and developed our own methodology to deliver accessible packaging and point of sale design.Our robust impairment evaluation techniques are used along everystep of the design process.
Our award-winning inclusive design work has been exceptionally received by the visually impaired community, and we’re actively working with many global FMCG brands to make their packaging, point of sale and ecommerce content more universally accessible.