Much has been written recently about how artificial intelligence is impacting entry-level and graduate roles. Because of this, I am incredibly grateful that Aire had the foresight and confidence to take me on as its new Marketing Executive.

Coming straight out of university into my first full-time role was always going to be a challenge. My first 50 days have been a massive eye-opener, but in the best way possible.

Being at the forefront of the Design-to-Shelf revolution, I fully expected a fast-paced environment. I wasn’t wrong. However, it is giving me genuine opportunities to dive into a marketing career that I am truly passionate about.

What has stood out most is the Aire Crew. Everyone is remarkably passionate about what they do. Luckily for me, they are also entirely willing to share their time and experience to guide me through these first few weeks. Their encouragement has made all the difference in helping me settle in, understand the business, and build my confidence.

I won’t lie, it has been a sharp learning curve at times. But it is certainly the challenge I was looking for, and exactly what the directors promised before I joined. I am excited to keep learning, developing, and contributing to the continued success of Aire.

I am proud to be part of the Design-to-Shelf revolution, so keep an eye out for more updates over the coming months.