In this segment, taken from the PAC Global Awards Summit, Aire Global’s Steve McGinnes discusses why designing your packaging to be more inclusive is not only the right thing to do, it’s the commercially smart thing to do.

He presents inclusive packaging design as an untapped, multi-trillion dollar opportunity to engage with marginalised consumers, that’s completely up for grabs.

To find out more about inclusive design and to discover how your brand can build inclusivity into the packaging design process, book your Aire time today!