It’s time to celebrate our 8th birthday and look back at our evolution, starting out as the world’s first-ever purpose-built adaptive design agency, which subsequently gave birth to the world’s first fully automated artwork production agency. As the technology agency, our three pillars, covering Design, Production and Technology are elevated and seamlessly coordinated through our Client Delight teams, who ensure that the Design to Print and ecommerce content process for all of our clients gives them a competitive edge that they need to thrive.
We are still the positive disruptors, making waves in our own sector. As one of the few privately owned agencies, we make sure that we do what the others do not, will not, or can not on a daily basis.
Our founding ‘No offshoring, ever’ policy, places technology solutions at the heart of what we do. It has since become our single biggest differentiator – helping us remain competitive whilst endeavouring to deliver 100% right first time, on time, every time and totally consistent, on-brand packaging and point of sale to the physical store and ecommerce content to the digital shelf.It’s from this quiet confidence and firm footing that we have taken the time to evolve our own brand, removing our protective hexagon and crafting and simplifying our reflective waves, each of which represents our three pillars; design, production and technology.
A softening of our classic gold to a lighter, more ‘champagne’ colour helps retain our unique brand identity whilst allowing our important client work to shine through and take centre stage.
We’ve also said goodbye to Proxima Nova, our favourite font family, and welcome Brother 1816 to help us move forward.
Last but not least, we have injected some fun to help prevent things from getting too corporate and serious. When we are talking about ourselves, we have some new additions to sit alongside our black and gold – say hello to neon cyan, neon magenta, and neon yellow, which have started to make an appearance in some of our content.
A huge thank you to our design pillar for helping to keep our brand refresh project in-house; a fantastic job, everyone!
Welcome to the world of AIRE GLOBAL as we enter our new E(I)RA!