How to build inclusivity into the packaging design process - Gavin Greenhalf

With almost one third of the world’s population facing visual, cognitive and linguistic challenges, brands have a responsibility to ensure their packaging design, point of sale and ecommerce content can be easily accessed by every shopper.

In this session, which formed part of the PAC Global ONEOF100 Virtual Summit & Awards Celebration, Aire Global’s Group Creative Director, Gavin Greenhalf, discusses the importance of universal accessibility – highlighting how Fast Moving Consumer Goods (FMCG) brands can build inclusivity into the design process – and the many benefits of doing so.

To discover how Aire Global can help make your brand’s packaging, POS and ecommerce content more universally accessible, explore our leading inclusive design services or get in touch today!