The Background

Green & Black’s Organic Fairtrade Chocolate is renowned for its indulgent range of flavours and delicious taste cues, which have long been a favourite of UK shoppers looking to explore the unique intensity scale of each bar, creating moments of luxurious pleasure.

We were thrilled to be a part of the Green & Black’s experience when we were appointed by Mondeléz International to create a new, innovative suite of ecommerce content to support the launch of its latest ‘Wildly Deliciously Organic’ packaging redesign and promotional campaign.

The Brief

Online shopping experienced the equivalent of 10 years of growth in just 6 months during 2020 and these high levels of growth are forecast to continue as shoppers embrace this digital shift.

Like Aire, Green & Black’s are true to their values, with the key project objectives being to ensure that their commitment to sustainable, organic and fairtrade ingredients of the highest quality, were clearly communicated to shoppers, whilst also emphasising the ‘Wildly Deliciously Organic’ brand proposition.

All of this was to be delivered in the form of 65 meticulously crafted ecommerce images, across 10 flavours in the range, launched through multiple major online retailers and ecommerce platforms.

 The Objective

Our primary objective was to increase online shopper sales and build a better, more consistent brand experience for Green & Black’s shoppers through key consumer touchpoints and point of purchase.

 

The Result

Utilising both existing Green & Black’s brand assets alongside new content created by Aire, we optimised key brand, product and sustainability messages to create a seductive suite of ecommerce imagery, providing a rich shopper experience with intensely good taste.

Be sure to sample the latest, Wildly Deliciously Organic range of Green & Black’s chocolate, available now at all major retailers. Trust us, it’s not to be missed!

To discover how Aire’s revolutionary ecommerce content design team can help your brand increase its online visibility and significantly drive ecommerce sales, contact us today!

With more consumers taking to online shopping than ever before, optimized online imagery is becoming increasingly more and more important. Working with Aire Global we have achieved an impressive online imagery suite for Green & Black’s that truly brings to life our brand and products online in a clear, compelling way. From ingredient and nutritional information, to optimized pack shots and more brand specific details, our suite holds a host of premium imagery that endeavours to help consumers whilst shopping online.” – Jessica Robinson, Green & Black’s