Ecommerce Content
ECOMMERCE DESIGN
A REVOLUTION IN CLICKS AND MORTAR
The way we shop is changing at an unprecedented rate. According to a 2021 report by Reuters, over 70% of Britons now prefer shopping online and on mobile than in-store – up from less than half pre-pandemic. And no channel is changing faster or influencing the future more than ecommerce. From ecommerce site design, to social media, email and mobile marketing, our digital packaging design specialists help brands to capitalise on every opportunity, increase online visibility and boost sales.
We help brands to remain competitive at the online point of purchase, by optimising branded ecommerce content and delivering an enhanced digital pack experience for shoppers.
CONTENT that defines the digital shelf
Our expert ecommerce design team employs a wealth of packaging expertise and user experience design to create rich online experiences that complement your bricks-and-mortar offering. This includes making online shopping simpler and more intuitive.
As a result, our design services are trusted by national and global brands looking to stand out from the category crowd and appeal to today’s online consumers.
And whether the brief is to create a single hero image, a complete content suite, a brand animation, or a mobile marketing campaign, we apply the same attention to detail. This creates content that not only meets the technical specifications of each ecommerce platform, but also delivers clear digital standout.
Optimised hero imagery and enhanced product content
First impressions count in ecommerce. And whether it’s a retouched photo or a Computer Generated Image (CGI) render, the primary graphic on a product listing speaks volumes about your brand and commitment to quality. From bottles to beauty imagery, we ensure your products and services always appear in the best possible light.
Our ecommerce design team delivers optimised ecommerce content that brings the digital pack experience to life across multiple retailer ecommerce sites. So, your content never compromises your brand identity or design intent.
Our integrated CGI capability helps shoppers make informed decisions about the products they buy and brings your brand almost endless creative flexibility. Using your artwork files, we create entire suites of ecommerce hero images – ensuring seamless brand consistency between your online and offline channels.
CONSISTENT ECOMMERCE CONTENT
The average shopper scrolls through the equivalent of 300 feet of mobile content every day. So, creating content that grabs attention and stops shoppers in their tracks is critical.
While in traditional marketing processes, ecommerce content is often considered an afterthought, our innovative D2Pe/m process provides a streamlined and consistent approach to pack, POS and digital pack/ecommerce/metaverse content design. This ensures your content is always true to the original design intent and delivers a uniform look, feel and shopper experience throughout.
From graphics and optimised copy to animations, our ecommerce content creators understand how to make your brand shine and convert potential shoppers into online sales.
A CUSTOM AMAZON DESIGN SERVICE
Our ecommerce design team works in conjunction with our specialist partner to bring your brand to life on pure-play sites such as Amazon.
Together, we provide a 360 degree Amazon service that unifies every stage, from account and listing creation and optimisation, through to digital content, brand store design, advertising, reporting and analysis. This one-stop content creation resource provides a holistic approach to growing your Amazon sales across the UK, Europe and globally.
Our Amazon design service combines an in-depth understanding of how to trade as an Amazon business, with a proven blend of strategic thinking, expert ecommerce content design and operational excellence.
POS Design
POINT OF SALE (POS) DESIGN
Brand-building, attention-grabbing POS design
Great POS design boosts footfall, builds brand awareness and drives conversion. We help brand owners by designing printed and digital POS materials that consistently increase sales, engage customers and enhance brand building.
Poorly-executed and badly positioned POS design can be invasive or invisible to shoppers and cause lasting damage to your brand.
Our POS design services guard and protect your brand as it is adapted and deployed across formats, sizes and markets to deliver consistency of approach, design, brand and colour.
INTEGRATED PACKAGING AND POS DESIGN
For many brand owners, POS design remains a reactive afterthought. POS materials are often designed by a different agency from the packaging design, siloed and managed through a different marketing process and governed by a separate procurement process. This often results in POS materials that bear little resemblance to the original packaging design intent.
In contrast, our packaging and POS design experts work seamlessly alongside each other, to ensure total in-store harmony.
Printed POS Design that stands out from the in-store crowd
The best POS design is dramatic, arresting and cinematic. Whether the focus is on structure, shape, new product development, navigation, messaging, re-branding, scent, smell, touch, colour, texture, theme, or ingredient, our in-store theatre specialists create POS solutions that transform the store into your stage.
To ensure total consistency of message and design intent across all markets and regions, we also match to brand colours established on pack and provide transcreation, language adaptations and translations.
As part of this process, we closely collaborate with you, your team and the manufacturing partners. Our unique four-step model takes your brief seamlessly through ideation, concept creation, visualisation and structural exploration, to get under the skin of the campaign and deliver bespoke, on-brand POS design that always stands out from the crowd.
DIGITAL POS THAT SPEAKS TO SHOPPERS
Digital POS within a retail environment has the power to produce significant positive reactions from shoppers. The key is to consider how print and digital work together, whilst complementing the pack and campaign.
We specialise in creating digital screen content that is vibrant, engaging and eye-catching to potential shoppers whilst meeting specific retailer and environment requirements.
Our digital POS makes it easier for viewers to digest and remember information and simpler to communicate brand values. Using digital media to communicate an offer, promotion or campaign allows brands to take shoppers on a journey and deliver a clear, compelling message.
The latest digital and printed POS trends
Digital on-site screen displays
Ecommerce Content
Free/Floor standing display units (FSDU)
Countertop display units (CDU)
Shelf edge strips
Totems
Pop-up banners
On-shelf leaflet dispensers
Wobblers
Pallet wraps
Large Format Posters
Large Format Banners
Window Graphics
Stickers
Floor graphics
Vinyl Cling Banners
Price Tickets
Acrylic Prints
Packaging Design
PACKAGING DESIGN
BUILDING BRANDS. ENGAGING CONSUMERS. DRIVING CONVERSION.
We know that impactful packaging design is intrinsically linked to improved product sales. As a trusted packaging design agency with global expertise, we also understand the need to go beyond the brief and delve deeper into consumer psychology.
Whether we’re creating an on-pack promotion or a global product launch spanning multiple markets, we apply the same attention to detail – from initial concept through to on-shelf delivery.
We also consider how the consumer engages with the pack at home. Armed with this insight, we target specific stages of the consumer journey to provide your brand with the best possible packaging design services.
DISRUPTIVE DESIGN. COLLABORATIVE WORKING.
In an era where packaging design has to work harder than ever, we pride ourselves on being at the forefront of innovation. To succeed, we trust in the intuition of our industry experts and our in-depth knowledge of global packaging trends and creativity. We actively collaborate with your team to create packaging design solutions that are tailored to your requirements.
Our packaging designers specialise in creating concepts that are authentic, inclusive, and informed directly by your target audience. And whether the challenge encompasses small changes to existing designs, seasonal promotions, limited edition designs or global relaunches, we provide expertise and a fresh approach in every area.
FIRST-CHOICE FOR THIRD-PARTY AND LICENSED BRANDING
Brand collaborations can generate significant market interest when done right. Partnership brand assets help bring limited-edition packs to life.
We have a wealth of experience and knowledge in working with licensed partners and their brand guidelines and assets. We also understand the intricacies of managing multiple stakeholders whilst combining and balancing multiple brand assets for maximum visibility on shelf, and of course – creating packaging designs that both brand owners and licensors love.
ON PACK PROMOTIONS
On pack promotions provide a great opportunity to champion upcoming activations and events, share seasonal celebrations with your customers and reaffirm your brand messaging and values.
We help your brand promotions to start the conversation on pack, POS, ecommerce, metaverse and other digital platforms, for maximum reach.
We begin by exploring and enhancing your key messaging to maximise impact and relevance. Then, consistently adapt your campaign to different languages, markets and formats – without compromising your original design intent.
SEASONAL PACKAGING DESIGN
Whether you’re looking to launch the perfect BBQ beverage multi-pack or reposition your products as the quintessential Christmas gift, reaching the right audience at the right time is key to seasonal packaging design success.
Winter or summer, our global packaging design services enable your brands stand out from the crowd, reflect your values, mirror the shopper mindset, and drive purchase.
BRAND EXTENSION
As successful brands evolve, there is often an opportunity to grow the portfolio. For successful brand building, it is essential to extend the brand consistently and in a controlled manner. So shoppers and consumers continue to recognise it as part of the same family.
Brands can also jump categories and tackle new territories, with new positions in store, new packaging formats and print processes.
As Aire covers all pack formats and material substrates, from both creative and technical aspects, we ensure all brand extension transitions are seamless – leaving you to focus on one thing – exciting your shopper and driving sales.
LINE EXTENSION
Line extensions are core to Aire’s daily activity and benefit tremendously from our adaptive design expertise and artwork automation technologies.
Line extensions can track horizontally and vertically across a product portfolio and the Aire way makes it a very quick and easy process – whether it’s an additional flavour or size variant, new product development or a localised design unique to a specific market or region.
What is vital to us is that when in-store or online, in your home country or overseas, your lines appear consistent and accurately mirror your original brand design intent and message.