D2Pe Workflow Technology


Accelerating YOUR Design to Print PROCESS

Workflow Technology

Since the advent of Desktop Publishing in the late ’80s/early ’90s and the widespread acceptance of PostScript as a common digital graphics language, the Design to Print, ecommerce content (D2Pe) world has never stood still. The pace of evolution in digital technology at Aire is fast, dynamic, and highly specialised. Technological advancement keeps things exciting, our blood flowing, and is a significant contributor to helping retain people within our agency.

All of our teams at Aire relish change and fully embrace evolution and revolution in technology. We continually challenge ourselves and our industry when it comes to artwork automation and D2Pe workflow.


Workflow Technology

Score is Aire’s D2Pe workflow technology. When set alongside a smart, Lean D2Pe process, Score delivers projects, including packaging, point-of-sale, and ecommerce content, to the physical and digital shelf quickly and efficiently whilst providing optimum visibility.

We know that all of our clients are unique, each with its own ways of working. That’s why Score has been developed with new, state-of-the-art code, following a fresh-ground-up build, providing comprehensive functionality whilst allowing for real-time configurability and customisation, based on your exact requirements.

Intuitive. Proactive. Modular. Global.

Workflow Technology

Score seamlessly manages all aspects of design, artwork, colour management, sustainability scoring, pre-press, proofing, and print production, including overall process and stakeholder performance reporting at macro and micro levels.

Score users check-in online, or via the Score App, to see the live status of their existing projects, approve new and updated/amended design and artwork files, view live and real-time status and performance reports, and review all current and historic data and artwork files. Print vendors can engage in feature-rich, technical deep-dives of packaging production files early on in the process allowing their full engagement in the project.

Users from all around the globe can set their own language preferences, whilst administrators can view a full audit trail and see who did what, where, and when.

The power to simplify complex D2Pe projects

Packaging Artwork

Complex D2Pe projects can be intense. Managing high volumes of input variables in the traditional way whilst balancing the merging of creativity with technical requirements can be highly complex. When combined with managing the expectations of multiple stakeholders including marketing, regulatory and legal, meeting increasingly shortened deadlines with the pressures of high profile product and brand launches, can take its toll.

When the work is done, the job is printed and the project is put to bed, all of the associated project data, pack content, and image assets reside on Score forever, along with the full project audit trail detailing who, what, where, and when. It’s at this point our Continual Improvement program collates Post-Implementation Review (PIR) data so we can establish which parts of the project worked well and which parts didn’t … so that next time we can be even better!

Great process is indeed the key to controlling much of the above, but once that is established, Score can help bring some sense in order to simplify, control and accelerate the entire process.

Put simply, Score removes stress and makes your day-to-day at work easier, allowing you more time to focus on other areas of your business.

The Future-Proof Solution

Workflow Technology

Score never stops moving forwards. Our roadmap demonstrates an endless flow of technological innovations and initiatives from enhanced Artificial Intelligence (AI), reducing human workload and risk of error, to machine learning to automate even more, to App development for Score-on-the-go, to feeding Virtual Reality (VR) and Augmented Reality (AR) environments.

Our robust Application Programming Interface (API) capability connects Score with your existing Product and Lifecycle management systems to enable a live and real-time source of truth for all pack, ecommerce and metaverse copy and content.


Workflow Technology

  • Improved D2Pe process efficiency across the entire supply chain
  • Reduced approval times by up to 60%, helping brand owners get products to market faster
  • Greater transparency, visibility, measurability, predictability and repeatability
  • Fully compliant audit trail ensuring 100% accountability for all stakeholders
  • Greater creative quality and consistency on-shelf
  • Significant cost savings through increases in Right-First-time (RFT) approval rates



D2Pe Project Management
Artwork Automation

Artwork Automation Technology


the fastest way to create size, variant and market artwork roll-outs

Automated Artwork Services

Fully automating your artwork production process is a game-changer for any FMCG brand owner looking for 100% RFT. Totally compliant, fit-for-shelf artwork, produced in a high-speed, technology-fuelled environment is possible today.

Aire’s proprietary artwork automation technology is unique thanks to its ability to embrace Adobe® Illustrator® rather than resist it, as other artwork automation production solutions do. Adobe® Illustrator® is the global industry standard for packaging design, artwork, and pre-press – as such, we chose to work with it and not against it, while still being able to drive PDF production and automated pre-press workflows.

50x more productivity. 100% Right First Time artwork.

Artwork Automation

Any competent Artwork Production Specialist can become a Production Automation Specialist, enabling them to create automation master templates upstream and see their own individual productivity increase by around x50 when it comes to creating size, variant, and market roll-outs.

100% RFT becomes reality, based on the inputs supplied directly from a brand owner’s own or Aire’s Product Information Management system (PIM).

Alternatively, our proprietary artwork automation technology can be driven using structured data provided in simple XML or .xls formats, providing ultimate workflow flexibility.

one source of truth for all packaging and ecommerce copy

Artwork Automation

For businesses without formal control or a structured approach to managing their pack and ecommerce data, Aire can help by enabling Score Product Information Management (PIM) – Aire’s packaging, POS, ecommerce and metaverse content management solution.

Score PIM can replicate data in and out of your existing technologies, ensuring all parties have secure access to the approved, one-source-of-truth data – a guaranteed representation of the information on the digital or physical shelf. Aire’s Application Programming Interface (API) team is well versed with technology integrations and is able to integrate our tech with any permissible system.

Structured data to automatically build artwork

Artwork Automation

Aire’s artwork automation technology is highly advanced and mature – it is the packaging graphics production industry leader. When combined with Score PIM, it helps brands to achieve the fastest speeds to market, pack change updates and exceedingly high standards of RFT quality.

Our technologies simply cannot be imitated by human Production Artwork Specialists … one of the many reasons why Aire doesn’t employ off-shore manual production models as part of our solution.


Online Approvals

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